Marvin and “Obie” Leonard invented the “superstore” during the 1920s in Fort Worth, Texas – decades before Sam Walton founded Walmart. Starting with groceries, the Leonards added meat, fresh produce, drugs, dry goods, hardware, clothing, furniture, auto supplies and farm equipment. Plus, they had their own bakery and creamery.
Selling many products at the lowest prices found anywhere, and with the slogan “More merchandise for less money”, Leonard Bros. was the place to shop during the Great Depression. When FDR declared his “banking holiday”, and currency was scarce, people couldn’t cash paychecks. But Leonard’s took the checks and paid half cash and half paper scrip and trade tokens good only at Leonard’s. Other merchants soon began accepting Leonard’s money, and it circulated widely, as the holder could redeem it for a vast array of low-cost products at the Leonard Bros. “superstore”. Long after the depression ended, people loyally continued to shop at Leonard’s because the store had helped them out when currency was scarce.
You can now own a 3-piece set of genuine 1933 Leonard’s trade tokens – including 1/2¢, 1¢ and 5¢ pieces. These tokens are authentic memorabilia from an important chapter in U.S. economic and retailing history. Order your set today!
- Product Type: Sets
- Year: 1933